I believe in the power of creativity to deliver disproportionate advantages to organizations and companies looking to create meaningful differences.
Creating brands and nurturing them is my true passion. Seeing them grow, break boundaries, change perceptions, shape cultures and challenge the status quo has been the driving force of my 25-year career.
Being an entrepreneur at the onset of my career, having founded and successfully run a multi-disciplinary design studio ‘Grandmother India’ for 15 years, which was considered one of India’s leading design studio, gave me immense knowledge, experience and confidence that helped in shaping me as a creative leader.
Since 2014 I have had the opportunity to work at some of the world-renowned brand consultancy and design firms, collaborating with incredible talent from the industry across the globe. Consult and guide some of our most ambitious and challenging clients.
As a compassionate leader, I believe in nurturing a creative culture that inspires my team and challenges their limits to achieve triumph. I see my success in theirs, their challenges as mine, and our collective enthusiasm and shared passion as the ingredients to deliver path-breaking solutions for our clients.
Current Role :-
Independent Brand, Experience & Design Consultant
Past Role at Landor :-
Part of the India Leadership at Landor & Fitch. Responsible for leading multiple design teams n Mumbai & Delhi. Responsible for developing creative solutions across different disciplines, industries and categories. Managing projects for top Indian and global clients like Mahindra, Tata, Aditya Birla, Godrej, Asian Paints, P&G, Nestle, Coca-Cola, and GSK.
Key Focus Areas:
Leadership:- Design Leadership, Design Culture, Representing the organisation at relevant events and media, Thought leadership and Mentorship.
Creative: - Brand consultancy, Brand architecture, brand development, packaging design, retail experience, immersive digital experience, motion design, UI / UX & e-com.
Creating brands and nurturing them is my true passion. Seeing them grow, break boundaries, change perceptions, shape cultures and challenge the status quo has been the driving force of my 25-year career.
Being an entrepreneur at the onset of my career, having founded and successfully run a multi-disciplinary design studio ‘Grandmother India’ for 15 years, which was considered one of India’s leading design studio, gave me immense knowledge, experience and confidence that helped in shaping me as a creative leader.
Since 2014 I have had the opportunity to work at some of the world-renowned brand consultancy and design firms, collaborating with incredible talent from the industry across the globe. Consult and guide some of our most ambitious and challenging clients.
As a compassionate leader, I believe in nurturing a creative culture that inspires my team and challenges their limits to achieve triumph. I see my success in theirs, their challenges as mine, and our collective enthusiasm and shared passion as the ingredients to deliver path-breaking solutions for our clients.
Current Role :-
Independent Brand, Experience & Design Consultant
Past Role at Landor :-
Part of the India Leadership at Landor & Fitch. Responsible for leading multiple design teams n Mumbai & Delhi. Responsible for developing creative solutions across different disciplines, industries and categories. Managing projects for top Indian and global clients like Mahindra, Tata, Aditya Birla, Godrej, Asian Paints, P&G, Nestle, Coca-Cola, and GSK.
Key Focus Areas:
Leadership:- Design Leadership, Design Culture, Representing the organisation at relevant events and media, Thought leadership and Mentorship.
Creative: - Brand consultancy, Brand architecture, brand development, packaging design, retail experience, immersive digital experience, motion design, UI / UX & e-com.