Adding Freshness to a much loved brand.
The British Council - India was like a favorite aunt. Everyone liked her, but she could really do with a facelift. We provided the brand with a bright, yet dignified brand visual language splashed with colors. We decided to segment the brand language itself, with a different style and palette for different audiences. Distinctive line illustration styles identified the 4 different areas where British Council was active. Education, Exchange programs, Art & Design, Music & Culture.