Adding Freshness to a much loved brand.
The British Council - India was like a favorite aunt. Everyone liked her, but she could really do with a facelift. We provided the brand with a bright, yet dignified brand visual language splashed with colors. We decided to segment the brand language itself, with a different style and palette for different audiences. Distinctive line illustration styles identified the 4 different areas where British Council was active. Education, Exchange programs, Art & Design, Music & Culture.
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/abe8d8854032803135a4604979fe66ed448a7ca2b8f72b310a2edb9655f1b20fc197ab8c620fbf9e_rw_1200.jpg?h=1604142df848c94125beca2d9b6eea04)
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/736461e3944d80dcb29cd4bc107538c36d6ebf35de9e3933ec0e0ce3be5a9f5155bf0216dd4bd40c_rw_1920.jpg?h=6eff8e2fa9213443a79ecb5b789439a2)
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/da3f6c38b7154a292c3af46344fe5bcad4171807935e259fb39458a385e32b41f6b0499910d80367_rw_1920.jpg?h=3d330c4687bfd289239bfcc4dc986af1)
Theme : Exchange Programs
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/e5266a4fec89e3ae3f2d8407897b48fb6f76420d4c5c06d7a8da511c368087b23ce821d9194cc035_rw_1920.jpg?h=3ce61340ae7ef9599498569ceb93d8d5)
Theme: Art & Design
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/c06cdd0edfb9c79493267306987fd67846c310d13b0fca4fb6984436d0d267ae241ff514a87b080e_rw_1920.jpg?h=07fdc1cb01ce2f63c946083dcc39c238)
Theme : Education
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/9f73ee975bba68e07c886e08556557dc6da554a85ae1e12bf3124924c36d6f33c2f5d2ac7699d9d4_rw_1920.jpg?h=1990cea339ac7133cdc301815356babf)
Theme : Music & Culture
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/25523fdc1313c1b7b8e8938f97243d1af9f328ffc1b73f1d6d67dbb4a1c37e2362f63c01cb5d7c01_rw_1920.jpg?h=8f1e990d323fc91c0d82ea658365e1e6)
![](https://cdn.myportfolio.com/f2d506fac3c105d9b87322db96ede26d/c8eb52e84222619473e0943d1ddf80a50bf238791e7d8907df71b1a1f3491704c73b517828823293_rw_1920.jpg?h=26d6594e72bf2c61d231106ebe9c6b14)