For the Sandwich and Co. Deli, we used let type do most of the talking. We devised some friendly, foodie typography that stood out a mile. The need for other elements was minimised. And we were able to create communication where 'less is more'. We also needed to convey that there were more than sandwiches on offer. The answer was to use most of the storefront signage, again using type as the hero. Nifty little carry bags completed the synergy.