P. D. Hinduja National Hospital & Medical Research Centre is an ultra modern tertiary care hospital, internationally acclaimed for its world class medical services. Completing 60 years since its foundation, this National hospital unanimously decided to give its identity a facelift with a launch of new hospital. We provided the brand with a completely new identity, keeping in mind the values the hospital stood by. Inspired from the Indian symbol of well-being ‘Swastika’ and the traditional medical plus, Hinduja’s new identity represents pillars of trust and stability along with innovation in integrated healthcare solutions.
The identity stemmed from simple family values, using the swastika as a symbol of well-being, combined into the monogram of Hinduja Healthcare. The resulting symbol became a foundation for a strong vocal and visual approach; Hinduja’s new identity represents pillars of trust and stability along with innovation in integrated healthcare solutions.