A unique experiential space for customers, it did not sell products, but experiences, inviting customers to experience the brand and its products. We enhanced the experience through a hundred little details - from type selection to music design to interactive colour games to way-finding signage. The Store is design by FITCH -singapore.
TASK
Visual Communication
In-store Collaterals
Information Design
Way-finding Signage
Touch-screen application
Conceptual Valet Tag - Using colour shades names in a zen poetry format for every day of the week
