Freecultr - Brand Identity & Brand Positioning

Project Purple, as it was initially called, is an online clothing brand on the likes of United Colours of Benetton in the Indian market, targeting the tech savvy, independent, fashionable youth who wants to subscribe to a fashion brand that supports his individuality.

The symbol of Freecultr is one that embodies the core of the brand - where the individual is more because of a collective of like-minded people. From a distinct strategic positioning for the brand in the market, to executing innovative packaging that excites the end consumer, Grandmother delivered an entire branding solution for Freecultr.

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