To launch the brand and introduce its products and services as unique offering into the marketplace
To change audience perceptions about sewing in the urban markets
To generate a wave of curiosity in retail concept
To draw the target audience into a new world of beneﬁts and self empowerment
To create a retail plan that achieves the above in a phased manner
To create the store as a space where traditional values and ideals of stitching and sewing work, combines with modern easy-to-use contemporary tools to help individuals create their own expressions.